I began my professional career as a Social Media Account Coordinator at Brigade Marketing in September 2013. My primary objective was to compile extensive social metrics reports for our entertainment clients. I used tools like Simply Measured, Facebook Insights, and Twitter Analytics. In addition to this I also closely monitored our pages, provided community management, and helped managers with content creation.
After a year and a half I was promoted to the Social Media Manager position where I spearheaded entertainment campaigns for clients like Universal and Netflix. I worked with our creative team to develop social creative including static images, GIFs, and videos for all social channels. I developed our editorial calendars as well as wrote copy.
MAKING A MURDERER
At Brigade Marketing, I was the Social Media Manager for Netflix's Making a Murderer. Initially the only source of promotion for this documentary series was exclusively on Twitter. The show received attention from celebrities like Alec Baldwin and soon took over the social media conversation. We then grew into creating a Facebook page.
THE PURGE ANARCHY
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