As the Social Media Manager at Tumblr I oversaw the brand's social channels including Facebook (6.1M Likes), Twitter (2.5M followers), and Instagram (1.1M followers). I worked with our content team to cultivate content and write copy for social posts. I also used Sprinklr to create our editorial calendars and for reporting purposes. I developed and maintained both weekly and monthly reports on performance.
In addition to our consistent content, I curated content for live events like the Golden Globes and the Academy Awards. Our live event coverage has been a success and we've generated over 5M impressions since January.
I also dived into the project management world and oversaw Tumblr's Answer Time and Issue Time series from start to finish including on platform promotion, client management, and social promotion.
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